Before partnering with a digital marketing agency, figure out who you’ll be working with. You might not realize how much digital marketing services can help your business. As a sales or marketing manager, your job is to attract new consumers.

Today, 81% of shoppers conduct research online prior to making a purchase, making it vital to establish an online presence that engages and nurtures customers throughout their purchasing process. A digital marketing agency can help you with all of this and more.

What Exactly Is It?

Digital marketing is a multi-channel approach for targeting, reaching, and connecting with customers online, with the goal of generating sales and recurring purchases. Digital marketing yields substantial results. Brands who blog on a regular basis generate 67% more leads than those that do not. In addition, SEO has a conversion rate of 14.6 percent, compared to 1.7 percent for traditional outbound approaches.

To help a firm achieve its marketing and sales goals, a digital marketing agency use a variety of tactics, strategies, and internet resources. This makes digital marketing tough to plan and execute for most solopreneurs and small marketing teams. Given the breadth of digital marketing, a survey of the most prevalent digital marketing agencies and their services is beneficial.

There Are Five Different Kinds Of Digital Marketing Firms (And What They Do)

Choosing a digital marketing agency can be tough if you are unfamiliar with the field. While some organizations specialize in a specific industry or service, others offer a wide range of choices. Always keep in mind that the best option for your organization will be determined by your budget, your digital marketing goals or objectives, and how hands-on you want to be with digital marketing in the process. The following are seven of the most common kinds of digital marketing agencies:

!. Digital Marketing Agencies

Omnichannel, multichannel, or single-channel marketing is used by a digital marketing agency to contact customers online. In multichannel and single-channel marketing, agencies engage with customers via websites, blogs, emails, social media, and other mediums. Omnichannel marketing is a term that has been used to describe marketing that delivers a consistent experience to customers regardless of the channel or device they use. For the most part, a digital marketing company does not offer traditional marketing services.

2. A Full-Service Digital Marketing Agency

There are a number of advantages to working with a full-service digital marketing agency rather than a smaller organization. It is common for companies to work with full-service digital marketing agencies since they have the expertise to perform specific tasks, such as lead nurturing campaigns or website redesigns. In addition, these businesses can supplement current marketing teams at a fraction of the expense of adding new staff.

3. Inbound Marketing Agency of choice

An inbound marketing agency provides inbound marketing approaches and strategies, as opposed to traditional outbound strategies. The goal of an inbound marketing firm is to put a company in a position where customers may find them online, acquire trust in them over time, and finally buy from them. It may take six months to a year or more before leads and sales “hockey stick” with inbound marketing methods, but the results can be significant over time.

4. SEO Agency

Websites and material optimized for search engines (SEO) are referred to as “organic search results.” Search engine optimization specialists are going to be hired to do keyword research and other responsibilities.

Some of the data analytics and website development technologies that an SEO company will use are Google Analytics, Google Search Console, SEM Rush, and SEO Moz. As Google’s search algorithm regularly changes, SEO firms are always among the first to incorporate best practices for search engine optimization.

5. Agency for Pay-Per-Click/Online Advertising

Using paid search, also referred to as paid advertising, is another way to bring in visitors to a website’s content. In contrast to organic traffic, which is free of charge, paid traffic is generated by paying for keywords and ad placement in the search engine results pages. Digital advertisements can be displayed on a variety of platforms, including websites, SERPs, and social media platforms. Your campaign must be set up correctly in order to grab the attention of your target audience.

When it comes to online advertising, companies that specialize in digital marketing know how to design attention-grabbing, optimized ads that adhere to best practices. You can use an online ad agency on its own or in conjunction with other companies as part of a comprehensive web strategy. Paid search is a powerful tool when used in conjunction with a less expensive long-term plan that makes use of the traffic you’ve already paid for.

Is it a Good Idea to Work with a Digital Marketing Agency?

A digital marketing agency should be chosen based on your company’s specific demands. Do you need help with content rewrites, SEO tweaks, or redesigning the user experience of your website? To determine if an agency can help, you’ll first need to analyze your company’s marketing abilities, talents, and capabilities. Existing in-house marketing personnel that could use some assistance, or do you outsource all of your marketing efforts entirely?

Once you’ve asked yourself these questions, you’ll know more about whether or not working with an agency is the right move for you. If you check over here, you’ll also find out what kind of digital marketing services your company needs.