Everybody makes mistakes.
Even the best of digital marketers and email marketers. You would have to be a very proficient top branding agency Malaysia with years of experience to avoid the common mistakes of branding in Malaysia.
Today we are going to talk about email marketing and some common mistakes by email marketers around the world. Email marketing is a digital marketing strategy that utilizes direct mail to connect with customers. This form of marketing uses methods of email newsletters, product launches, updates, promotional news to keep in touch with their customers. It is one of the most underrated weapons used by digital marketers all over the world. A successful campaign always has a follow-up of an email marketing campaign.
However, there are some mistakes that hinder the power of email marketing. A powerful tool can create equal destruction, so marketers must be careful of how they approach people with emails, and how they spend their resources and time on email marketing.
Upselling Too Much
When email campaigning, the purpose is to create value for your customers. When you create value for them whether it is through product offerings, through the news, product launch discounts, the exclusive scoop on the industry, you are getting one step closer to them. It is always important to upsell your brand and products when using email marketing. Because your plan is to entice your customers. Not push them further or slightly let them know of your name. Your end goal is to improve open rates and increase the number of revenue opportunities. You cannot do that without creating content on the email that is worth clicking or looking through. But it is also important to not sell too hard. Have you tried too much and now you pushed them even further? Or have you sold them too much promotional information and you failed to keep your promise? This is how email marketing can easily ruin the trust your customers have in you.
Not Testing Your Email Campaign
Testing is important. Whether it is your new website, a new mobile application, a new social media strategy testing is what makes things work. We learn from the results of our tests whether it is good or bad. So make sure to create two different email campaigns in the beginning. Test it on two different groups of email subscribers and see how your results turn out. Remember, the email campaigns should be relevant and contrasting to one another. The contrast can be small or big. It is up to the needs and objectives of the marketing plan.
Failing To Segment Your Customers
Not all of your customers are the same. Even the ones in your target audience who share the same demographics. They all share different interests. Not all of them recognize you as a loyal brand. Some of them abandon the cart. Some of them are frequent shoppers. Some of them are only considering your brand and just looking through. Remember to segment your customers according to how profitable they are. You can use the insights from their on-site behavior to formulate emails and segment your target customers.
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