A restaurant kiosk incorporates a computer with a touchscreen display in a customer-facing enclosure, enabling them to place an order without having to go through an employee. Consumers can utilize the kiosk to submit orders directly to the kitchen, freeing up in-person staff for other responsibilities at the restaurant. Kiosks can either be huge, freestanding systems or as little as an iphone. Some restaurants place their ordering kiosks near the very front of the house, others near the table, and still others near the traditional order counter. Some quick-service restaurants (QSRs) are even experimenting with outdoor ordering kiosks in specific locations.

Why is it important?

Restaurant kiosks enable restaurants to better serve their customers and visitors. The fb ordering kiosk malaysia, like many self-service kiosks, lower the restaurant’s overhead costs and can increase sales through cross-selling and upselling possibilities, all while helping create a more relaxed space for the customer, many of whom value the liberty of ordering at their enjoyment, with no need to wait for a member of staff to serve them. By automating the ordering process, the restaurant staff is relieved to handle more complicated tasks such as catering to specialised customer needs, resulting in an improved experience for them and more engaging work for staff.

Kiosks at fast food joints

In some countries, even fast food outlets are utilizing self ordering kiosks. 

Subway

Subway required an interactive kiosk solution in order to entice a younger customer base, cut costs, and increase sales. Their answer was to implement a drive-through interactive kiosk at many of their locations, allowing customers to order a sandwich without having to enter the store. The main benefit of the drive-through kiosk is that it enables consumers to order food from the warmth of their own vehicle and have it prepared quickly and accurately. Many locations have achieved success with these kiosks, spurring Subway to implement even more of these drive-thrus in a variety of locations.

Wendy’s

Wendy’s needed a kiosk that was visually appealing to younger customers while also reducing costs at their locations for their quick-service restaurants. To meet their demands, REDYREF invented THE PRESTO, an all-purpose kiosk. This immersive kiosk can be pole-mounted or wall-mounted, making it a versatile option for a variety of store footprints. The software was designed to reduce wait times during peak hours and to allow diners to easily customise their orders while providing sequential upsell options during the ordering process. The first test was fruitful, prompting Wendy’s to implement self-service kiosks in most of their locations. By providing self-service technology, the kiosks boosted revenues, reduced prices, and made the QSR more enticing to a younger audience.

Chilli’s

Chili’s implemented 200 tablet kiosks as an experiment in restaurants across the chain in 2013 to improve customer engagement. In less than a year, Chili’s had installed nearly 45,000 tablets, demonstrating the success of table top tablets. The tablets provide substantial advantages to the restaurant chain, including increased order accuracy, faster food delivery to tables, and increased sales through up- and cross-selling. The tablets are placed at each table, enabling customers to order whatever they want, whenever they want it, without having to rely on waitstaff. The tablets also offer games and other forms of entertainment, assisting Chili’s in maintaining its public image as a family-friendly dining establishment.